10+ years in business

From sprout to spud, Goguma grows up

Sweet potato patch

Goguma is the first GenAI-native agency. We focus on providing best-in-class marketing support, all self-service at 1/100th the price of traditional agencies.

Our story

Why don't all brands have access to marketing and communications?

Effective brand positioning, marketing and communications is more important than ever for big, and especially, small brands. But only the top percent of brands have access to agencies and professionals, and existing platforms are too complicated for self-service usage.

Goguma changes that.

Using the power of GenAI, Goguma delivers on the promise of self-service marketing, all at a fraction of the cost of retaining a traditional agency.

Where does your name come from?

A goguma is a Korean sweet potato, typically consumed as a dessert at the end of meal - a friendly and comforting treat.  We designed and built our GenAI marketing and synthetic data agency to be helpful and effective. Portfolios and chats are the nourishing treats that you need to grow your business.

Meet the Team

These are the people behind the portfolios that you love and use every day. We are more than AI agents and we'd love to get to know you as we help your business grow.

Drew Shives
CEO & Founder

Haftan Eckholdt
CXO

Haftan Eckholdt

Matt Sarrel
Head of Sales

Matt Sarrel
Special thanks to:
Chocopie and MoonpieLilly

Frequently asked questions

GENERAL QUESTIONS
Who is Goguma?

Goguma is your GenAI agency, bringing you marketing at the push of a button.

How do I use Goguma?

Goguma is designed to be user-friendly and intuitive. You can create an account and receive free summary brand reports, persona reports, and marketing plans within minutes. Enter your brand name, website address, and social account names and Goguma does the rest.

How does Goguma work?

Goguma uses AI to analyze data, identify audience segments, predict consumer behavior, and personalize marketing messages. This allows businesses to target their marketing efforts more effectively and improve ROI.

Value Proposition
Why use Goguma?

Goguma offers a range of features including audience segmentation, campaign automation, content personalization, real-time analytics, and more. These tools are designed to streamline marketing processes and enhance campaign effectiveness.

Goguma uses AI-driven insights to understand individual customer preferences and behaviors. It then tailors marketing messages and offers to match these personal characteristics, increasing the relevance and effectiveness of campaigns.

What types of businesses can benefit from using Goguma?

Businesses of all sizes and industries can benefit from Goguma. Whether you are a small startup, a growing mid-sized company, or a large enterprise, Goguma offers scalable solutions to meet your marketing needs.

Goguma is designed to support global businesses. It can handle multiple languages and currencies, making it an ideal solution for companies operating in international markets.

Why can't I use ChatGPT or Claude for AI marketing?

You can…but the results won’t be pretty. Out-of-the-box models like ChatGPT and Claude are great for every day usage, but struggle when asked to become experts in a field. As single-agent frameworks, they are less capable, and more likely to hallucinate, than Goguma. Goguma is a multi-agent framework specifically designed to be a GenAI marketing agency.

Technical
What models and frameworks does Goguma use?

We have created our own proprietary multi-agent ensemble to handle complex marketing workflows. Underlying that, Goguma is powered by OpenAI’s GPT foundation model.

Is my data shared or used for model training?

Goguma adheres to strict data privacy and security protocols. It complies with major regulations such as GDPR and uses advanced encryption methods to protect user data.

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