HOP WTR is a B2C startup making non-alcoholic sparkling hop water infused with nootropics and adaptogens, mimicking beer buzz (IPA) without calories, sugar, or alcohol. Consumers seeking a healthier alternative to alcoholic beverages can find a variety of flavors to help relieve stress without the effects of alcohol and accompanying calories. This is not a THC or CBD beverage, but rather shroom based molecules with a pretty short half life. 

HOP WTR needs to grow customers seeking stress relief without alcohol's effects. No startup has access to customer segmentation, which is essential to detecting and scaling product market fit.  The brand emphasizes a refreshing and hydrating experience, appealing to health-conscious individuals.

Goguma has a focus group function (focus group transcript). Focus grouping with the personas reveals when they drink Hop Wtr, what their favorite flavor is, and what flavor they would like to have. Few startups have access to this kind of exchange when trying to understand their target market, and how they might grow product offerings.

North Shore Animal League America (NSALA) is the world's largest and longest-running no-kill animal rescue and adoption non-profit organization. Founded in 1944, it has saved the lives of over 1.2 million dogs, cats, puppies, and kittens. The organization is headquartered in Port Washington, New York, and collaborates with over 2,000 shelter partners globally. 

Like every non profit, they have a keen interest in seeking donations to keep their operations running. The reports for most non profit organizations will tilt toward fund raising in the segmentation study, and resulting personas due to the heavy language on their site about donations and operational continuity. 

Goguma lets you chat with reports (chat transcript). Non profits also have missions defined groups that they serve, so there is a need to understand the personas beyond donations, to their likelihood of adopting animals from the shelter. Goguma has a chat function that allows users to probe deeper into every aspect of the report.

Hellmann's is a well established large brand in the US known for its mayonnaise and other condiment products. The brand has expanded its offerings to include a variety of drizzle sauces, which are designed to add flavor to any dish, whether as a drizzle, dip, or dressing.

While many high value brands and products source traditional research from large agencies to assess brand awareness and personas, their smaller products and services receive far less support. Using Goguma’s focus group function, users engage personas directly to help understand their preferences, behaviors, and motivations. 

Goguma has a focus group function (focus group transcript). Focus grouping with the personas reveals how they use drizzles, what their favorite flavor is, and what flavor they would like to have. Few startups have access to this kind of exchange when trying to understand their target market, and how they might grow product offerings.  

World Central Kitchen (WCK) is a nonprofit organization founded in 2010 by Chef Jose Andres. It is dedicated to providing fresh, chef-prepared meals to communities affected by natural disasters and humanitarian crises. WCK is known for its rapid response to emergencies, leveraging local resources and adapting in real-time to serve nourishing meals worldwide.

Goguma lets you chat with reports (chat transcript). Non profits also have missions defined groups that they serve, so there is a need to understand the personas beyond donations, to their likelihood of volunteering to work for the organization sourcing, cooking, and serving food. Goguma has a chat function that allows users to probe deeper into every aspect of the report.